Posted on January 1, 2024

Trading fatigues for a business suit? Transitioning from the military to small business ownership is a bold move, but one fueled by the same grit and determination that made you excel in uniform. We know this personally, as the founder of this very organization is a proud Army Veteran-so she can relate to your next moves of becoming a business owner. So, here are some essential steps to help you launch your veteran-owned small business:

1. Tap into Your Strengths: Your military experience is a goldmine of valuable skills. Leadership, discipline, teamwork, and problem-solving - they're all assets in the business world. Identify your transferable skills and tailor them to your chosen business niche. Did you lead logistics operations? You're a master of supply chain management! Were you a crack codebreaker? You're an information security guru!

2. Find Your Mission: Just like in the military, having a clear mission drives your actions. What problem are you solving? What unique value do you offer? Define your purpose to guide your business decisions and attract customers who resonate with your vision. Be sure that your business idea aligns with your values, passions, and your long-term goals for your life. After all, this will become a life altering decision that you will commit to.

3. Choose Your Battlefield: Research your market, identify your target audience, and choose a viable business model. Will you offer technology services? Launch an e-commerce store? Explore franchise opportunities? Understanding your market and competition will guide your strategic maneuvers.

4. Craft Your “Battle” Plan: A business plan is your roadmap to success. Outline your financial projections, marketing strategy, and operational procedures. This serves as a blueprint or roadmap for attracting investors, securing funding, and simply understanding your path to building your business. Don't hesitate to seek help from resources like the Small Business Administration (SBA) or veteran-focused organizations and businesses like Growth Crafter Consulting. We can help support you by helping you develop your business idea into an actionable business plan and growth strategy.

5. Assemble Your Squad: No soldier goes it alone, and neither should you. Build a strong team of advisors, mentors, and potential partners. Tap into the vast network of veteran support organizations such as your local Veteran of Foreign Wars (VFW) and connect with fellow entrepreneurs who understand your unique challenges.

6. Leverage Your Veteran Status: Don't be shy about your military background! Utilize veteran-specific resources and programs, like the Veterans Business Outreach Centers (VBOCs) and the Veterans First Contracting Program, both of which can be found on the Small Business Administration (SBA) website. These offer valuable guidance, training, and even funding opportunities for veteran-owned businesses.

7. Build Your Brand: Stand out from the crowd by showcasing your distinct identity. Highlight your values, your commitment to excellence, and the unique perspective you bring as a veteran. Be authentic, tell your story, and build trust with your target audience. Leverage your brand awareness on social media platforms, Google Maps, Allignable, and LinkedIn.

8. Be Prepared for Battle: Remember, success in business isn't always a straight line. Expect challenges, learn from setbacks, and adapt your strategies. Your military-honed resilience will be your weapon against unforeseen obstacles.

Bonus Tip: Celebrate your victories, however small. Launching a business is a marathon, not a sprint. Reward yourself for milestones achieved and savor the pride of building something from the ground up.

Remember, soldier, you've faced down tougher opponents than market fluctuations or funding challenges. With your drive, your skills, and the support of your fellow veterans, your business is poised for victory. So, march forward, entrepreneur, and conquer the business world! And don’t forget, Growth Crafter Consulting, a veteran-owned business, is here to support you on your small business journey-so you’re not alone.